Most people never see the ships that bring them food, clothes, fuel, or furniture.
Maritime trade is invisible – and yet it touches every part of daily life.
This subcategory shines a light on the efforts to make maritime trade seen, understood, and valued by the wider world.
It includes:
These efforts don’t just inform – they inspire.
They tell stories that connect people to the sea – even if they’ve never seen a ship.
• IMO, ILO, WMU and national maritime authorities
• Port communication teams and shipping companies
• NGOs and seafarer welfare organisations
• Podcasters, filmmakers, artists, and teachers
• Maritime clusters and museum networks
Throughout history, seafarers were once folk heroes – but in modern times, the industry faded from public view.
Now, through film, digital media, and advocacy, we are witnessing a reawakening of maritime identity – a revival of the sea’s place in public imagination.
• General public curious about where their goods come from
• Students considering a maritime career
• Educators & creatives helping bring the sea into classrooms and culture
• Industry professionals aiming to humanise their work and connect with communities
• Policymakers & media leaders who shape the narrative
When people understand the sea, they protect it.
When they see the faces of maritime trade, they support its future.
This subcategory celebrates those who bring the sea closer to shore – with voice, vision, and heart.
1. What public campaign or story helped you understand maritime trade better?
2. How can we tell the story of the sea in a way that truly touches people?
3. What would you do to promote maritime trade if you had a platform and a microphone?
